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Paid Search Ads Vs. Organic Search

There are 2 different routes you can take if you want your business to be found at the Top of Google Search. Also note, that you can do both!

  1. Paid Ads
  2. Organic SEO

To help explain the difference between Paid Search and Organic Search view the photos below. 

Paid Search: paid-dog

Organic Search:

ent-surfside-pic

Paid Search has a small “Ad” icon next to your website link on the 2nd line of your ad text. Most people don’t take notice this! Both offer unique advantages and disadvantages and different opportunities in a given market.

2 key differences are:

Paid Search Ads will shoot your business to the top of Google VERY FAST. This is helpful in a competitive market.

Free Search Offers longevity in positioning.

If you own a business within a local market that doesn’t have much online competition, then it makes sense to optimize your site and do Free Search. Click here to read my article on how to optimize your site for search engines 

Let’s say you want to sell designer furniture to individuals all over the US.  Since this is a billion dollar industry with lots of competition and searches, you will want to pay for ads on Google. It would take a lot of time to be found organically online in this particular market.

Email Small Biz. Big Help for a free consultation to discuss your business goals. 

Rose@smallbizbighelp.com

 

 

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How to Get Your Business Found Online

If you want your business to be found online follow these fool-proof steps. I’ve successfully gotten businesses to the top of Google Search by doing what I’ve outlined below.

Start beating out the competition now!

  1. Claim your local listings on Google and Bing and set up the accounts to the full extent.
    1. Create your Google listing here: https://www.google.com/business/
    2. Create you Bing listing here: https://www.bingplaces.com/
  2. Claim your business listing on theses review sites and ask customers/clients to leave reviews.
    1. Yelp
    2. Angie’s list
    3. Foursquare
    4. Yellow Book
  3. If you have a website, optimize your site with Geo-Specific keywords.
    1. A Geo-Specific keyword is your service and product followed by your location.  Ex. Plastic Surgeon in Surfside SC.
    2. Make sure that the Page Title, URL, H1 tag and page content of your pages include your geographic keyword phrase.

The most beautiful part is all of these are free!

Goodluck and leave your questions below!

eCommerce Start Up Tips

With the number of dollars being spent online shopping, it only makes sense to find a way to get a piece of the pie. Because of eCommerce, ANYONE can create an online store with little to no money, as opposed to the traditional way of selling (brick and mortar.) I’ve created dozens of eCommerce stores below are some things I’ve learned along the way.

Best eCommerce Platforms:

  • BigCommerce
  • Shopify
  • Createjoy – Best subscription platform

BigCommerce and Shopify are very similar. You can’t go wrong with either. But let’s do some quick comparisons. Theme design is very important to me so I personally like Shopify more. Shopify has 2x more theme options and the designs are much better. A plus to Big Commerce  is that they offer a bit more advanced tools. 

For more info check out this Ecommerce comparison site:
http://www.websitebuilderexpert.com/e-commerce-online-store-builders-comparison-chart/?sidebar

Or if you already have a site you can integrate your site with a shopping cart software:

  • Godaddy
  • woocommerce

Now that you’ve established what platform you like best, it’s time to design your store and upload your products. My most favorite and least favorite parts! Adding products can be timely and grueling.

download

After uploading your products with high-quality photos and detailed product descriptions, it’s time to do some SEO. SEO stand for Search Engine Optimization. It’s the work you have to do to ensure that you are being found online. 

How to optimize your site: 

  • Fill out the meta description at the bottom of your product page
  • Optimize your photos by adding relevant image descriptions
  • Write blog posts centralized around the proucts you are wanting to sell. Include the Search Terms in your content that your ideal customers are using to find products just like yours.
  • Create Google + page, integrate and add content
  • Make sure your home page has a compelling Call to Action

Where to advertise your produts:

  • Sell your produts on  Google Shopping.
  • Create display ads and advertise to interested parties via Adroll
  • Advertise on Facebook and Instagram

Create accounts and add products to marketplaces:

  • Etsy
  • Zazzle
  • Amazon

Marketing Tips:

  • Create contests. Folks could entire by sharing on twitter, Instagram, Facebook, etc.  Allows us to generate traffic by other people hoping to win.  The more shares, the more entries.
  • Email Marketing:
    • Create mailchimp or Constant Contact account
    • Integrate sign up on website and social media
    • Add pop email capture to grow email marketing list

Important Website Integrations:

  • Google Analytics
  • Social Media Accounts. Don’t forget Google +
  • Email Marketing

 

Goodluck building your store! Leave comments and questions below!

 

 

 

 

How to use Instagram for Business

Instagram is important for business because it helps you to reach like individuals, & interested parties, Increase brand awareness, Increase customer engagement and loyalty.

Users are actively looking for your content! It’s just a matter of connecting and engaging with them.

Below are a couple steps you can use to take your profile to the next level.

  1. Set up your profile! Make sure you create a detailed bio and upload a profile picture.
  2. Follow and like pictures of like accounts. As many as possible!
  3. Hashtag every photo with up to 30 hashtags. Hashtags allow Instagrammers to discover content and accounts to follow, so using them is a good way to connect with new followers and increase engagement on your posts.
  4. Use trending hashtags.
  5. Instagram has turned civilians into photographers. Use your highest quality photos as often as possible and don’t be afraid to use filters.
  6.  Keep your visual language consistent. Do you have an established color palette? A cool or warm tone in pictures? Your Instagram content and the editing effects and filters you choose should reflect the same.
  7. Add videos, boomerang clips, gif share and timelapse to keep things interesting. 
  8. Add a geo-tag to your photos. Posts with a location receive 79% higher engagement than posts without.

Check out these awesome Instagram Marketing tools:
http://blog.wishpond.com/post/115675436783/10-instagram-tools-for-business

Best Website Builder for Designing your Website

When building your website/blog you have to start at the beginning.
The beginning of this process is establishing where to build your website. This may or may not be the most important question to ponder because it’s a commitment and there are a lot of options!

Three of the most popular builders are:

  1. WordPress
  2. Wix
  3. Squarespace

Let’s quickly compare!

I am personally biased to WordPress because I have used it since the beginning of my career and it has served me well.

Reasons why I love WordPress:

  • No start up costs. If you don’t have a domain yet, you can create a forever free account on WordPress.com.
  • If you do have a domain, you can easily integrate WordPress on your hosting account. (I love and use Godaddy.)
  • Thousands of FREE and paid templates. (Which are all mobile responsive. Don’t let that be a selling tool.)
  • Ideal for large growth
  • Flexibility
  • Your site’s sitemap is automatically sent to all major search engines for indexing. (This is how you get found online.)

Wix:

  • Beginner friendly. Easy to use!
  • Free set up! Url will contain Wix (just as WordPress) and Wix logo will be visible throughout site until you upgrade to paid account.
  • Drag and drop builder WYSIWYG. What-You-See-Is-What-You-Get
  • Free templates
  • Low start up costs
  • eCommerce integration with $24 monthly plan
  • 100s of templates. You can’t change once you choose!
  • Not all are mobile friendly aka mobile responsive.
  • No customer service chat support. (When learning a new interface, this is very important to me, though there are support docs you can search through!)

Squarespace:

  • 40 templates “Quality Over Quantity”.
  • Interchange templates easily! Your content will be saved as opposed to Wix.
  • live chat with customer support! (Important for beginners!)
  • Unlimited bandwidth.

Wix and Squarespace are most similar in that being that they have WYSIWYG design interfaces. Read more about the differences between Wix and Squarespace here:  http://www.websitebuilderexpert.com/wix-vs-squarespace/

Establish WHAT’s important to YOU and your website success, then choose a builder around that.  

Take this quiz to see what builder works best for you! http://www.websitebuilderexpert.com/quiz/start/?sidebar