There are 2 different routes you can take if you want your business to be found at the Top of Google Search. Also note, that you can do both!
- Paid Ads
- Organic SEO
To help explain the difference between Paid Search and Organic Search view the photos below.
Paid Search has a small “Ad” icon next to your website link on the 2nd line of your ad text. Most people don’t take notice this! Both offer unique advantages and disadvantages and different opportunities in a given market.
2 key differences are:
Paid Search Ads will shoot your business to the top of Google VERY FAST. This is helpful in a competitive market.
Free Search Offers longevity in positioning.
If you own a business within a local market that doesn’t have much online competition, then it makes sense to optimize your site and do Free Search. Click here to read my article on how to optimize your site for search engines
Let’s say you want to sell designer furniture to individuals all over the US. Since this is a billion dollar industry with lots of competition and searches, you will want to pay for ads on Google. It would take a lot of time to be found organically online in this particular market.
Email Small Biz. Big Help for a free consultation to discuss your business goals.